Launched in 2013, the negotiations of the Transatlantic Trade and Investment Partnership (TTIP) between the United States and the European Union entered their 15th round on 3 October 2016. In New York, the EU’s Chief TTIP Negotiator Ignacio Garcia Bercero has maintained that the TTIP would work to “shape global regulations to the benefits of consumers”, although a rising number of EU state officials have acknowledged that the continuation of negotiations is a mere “face-saving exercise” after its de facto failure.